| Those bloggers make us firstly gain a accumulation of knowledge and a direction of culture;they make man's vivosphere from extensive digital one to individual, precise and catalogue pattern come true.With a fusion of work, life and study, the bloggers take notes and release their daily thoughts extract in time and, make a connection to those most valued, related and most interesting information and resources in the world through the Weblog under the establishment of Blogsphere, so that more intellectuals can derive these fresh thoughts without any barriersThe arising of blog communication symbols the emergence of the second faction charactizcd with "a share on thoughts" from the first one that has characteristics of "a shareon information". The blog communication originates from the web communication fields with a strong and specific character. It changes the old orders and recarve the limits of web communication. These bloggers have their own independent thoughts and specific personality. The format, spirit and culture of the communication they creates are unprecedented.The blog group, blog media and blog communication will redefine the Internet and, change the background of people's Internet actions. All these will keep an important role in the history of communication. A study on this newly-born thing then must make new room in communication fields. In the year 2005, represented with Sina, many authorized Internet companies began their Blog services, and the power of Blog developed very fast in China. Now in the 2006, it has been taken as a turning point of the Chinese Blog.In this paper, the author develops a deepgoing study on the blog group, blog media and blog communication with visual angles of communication and culture and, mass media theory, from the feature of try to analyze the influences which the new developing internet media has brought from two aspects. First, the mass media theory., and second, the Blog's communicating feature and it's value as a new media. |
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