Analysis Blog On The Subversion Of The Traditional Media

With the development of blogs, it have had more and more impact on Chinese society. The expansion of its impact is from the great difference with traditional medias, which is subversion. Compared with traditional medias, the biggest difference of blogs is that they have quick and timely communication speed and huge amouts of communication subjects. The timeliness of communication speed and pluralism of communication subject reduced gatekeeper effect during blogs communication. This is another subversion of blogs: everyone can have a blog or blogs, so they are hard to be controlled .Blogs appear to be more flexible within China's current media system because of the weakness of gatekeeper effect. However it brings some difficulties for governments administration. Objectively speaking ,it have positive effects on the improvement of our country's freedom of expression and medias.