The Construction Of Unpaid Blood Donation Topic Of Chinese Media

This thesis regards unpaid blood donation as a social concern. It takes the Agenda-setting Theory, Social Construction and Media Framing Theory as its theoretical foundation under the frame of health communication, try to investigate how Chinese mainstream media delimit unpaid blood donation and how they construct and show the health topic through content analysis of the reports about unpaid blood donation on People's Daily, Wenhui Daily & Tianjin Daily in the 7 research years. At the same time, this thesis combines the discourse of typical reporting case to analyzes, describes the dynamic course and whole reason how the unpaid blood donation reports on these newspapers changing according to time and space and probes into the influence factor and consequence in the course of public health topic construction. In addition, the positive research on the reports of public health events represented by unpaid blood donation of mass media, will contribute to discovering the quality defect and construction deviation of the mainstream media from observation of a specific incident, and then promote the media to improve reporting further. The study finds unpaid blood donation related issues on People's Daily, Wenhui Daily & Tianjin Daily mainly appear in the form of 'hard news', and the themes of them concentrate on governmental information release, relevant activities and propagation of unpaid blood donation"and individual case report. News sources mainly rely on government officials and, media experts. The report forms and news source are relatively single. They regard news and photo news as the main reporting types. And the reports are mostly arranged in the native news, important news edition and education, science, culture and health edition. Most of them take neutral as the fundamental tone, criticizing and inspecting are less likely involved. The research shows, a series of quite disputed topics drawn out by unpaid blood donation, have shown the contradictions and interest conflicts of many levels in modern social economic resource, culture, ethics, etc. However, the media judge the case as it stands while carrying on the unpaid blood donation report, seldom touch the essence of the concern, make very complicated on unpaid blood donation and relevant concepts, and propagate the administration's planning mandatory unpaid blood donation excessively. Showing and constructing the unpaid blood donation topic like that, the media not only can't play the function of environment monitor and achieve the goal of health dimension, but also lose its public trust, indirectly cause mass foundation of unpaid blood donation weakness and make the work difficult to launch at the same time. The significance of this research lies in: through the case of public health event represented by unpaid blood donation, to review and briefly summarize the health topic construction of our country's media and the health communication study of China's Mainland, especially the one which health communication study from the angle of mass communication. Then do some basic work in accumulating data and experience, etc. It tries to do a little contribution to the improvement of the health communication function of Chinese mass media.