Losing Consciousness:Automatic Influences On Donation Judgment And Behavior

This thesis regards blood donation as a social concern. In the framework of health communication to the agenda setting theory, priming theory and the theory of unconscious emotion, we study the blood donation by control experiments. In this paper, the concept of priming is used to present health issues by adjusting the control of blood donation willingness. Then to explore the factors of the blood donation as the representative of public health events. It contributes to explore new forms of communication and angle of the health communication.It found that the type and the presence of the prime both have influence on the public willingness to donate blood. Were started with the authority for the characterization of the human eye pictures to social responsibility for the characterization of welfare scenes pictures and donation behavior without any willingness to start meaningful landscape pictures may also have brought a significant difference. So presenting blood donation and construction issues, played a function of environmental monitoring, to achieve the purpose of health communication.Significance of this study lies in the blood donation represented by public health events in this case, on the issue of the construction of health communication, health communication shall review and summary of research on the Chinese mainland to do in terms of experimental design and data accumulation pioneering work, trying to promote the practice of health communication and public utilities to improve the level of our modest contribution.