A Thesis On 0peration Patterns Of Ladies' Fashion Magazine In China

Ladies' fashion magazine appears and developes in the last couple ofdecades, and is blooming quickly. And now, it's becoming a hot spot ofthe media investment and a compelling merchant and culturalphenomenon in the magazine industry.But under the prosperity, not only its itself system hides the crisis ofdevelopment, but also it is going to face the coming strike of theinternatinal competitor with the admittance to the domestic magazinemarket that China have promised to give. So, realizing the currentsituation of our development , increasing the consciousness of the crisis,strengthening the ability of originality and exploring the unique suitableway are crucial.This thesis combines the theories with the practises and begins withthe analyse of the current situation of the ladies' fashion magazine inChina ,sets forth what the operation of the magazine is ,how the operationshould go, from the four aspects of orientation of the magazine, editing ofthe contents, advertisements, managing the brand. And the aim of thisthesis is searching for the scientific operation patterns of the ladies'fashion magazine of our country and helping other sort of magazines inthe market economy furthermore.After reading and clearing up plenty of data, analysing a lot offoreign and domestic cases, conducting the surveys, calculating thecorrelative data,the author gives her unique oppinions about the currentsituation and development of ladies' fashion magazine in China.Andthrough rathional ,dialectic thinking and demonstrating its logic, theauthor puts forward a set of advice about the operation patterns of ladies'fashion magazine.Furthermore, the author independently finishes the statistics of thebasic instance of ladies' fashion magazine's items which maybe are thelatest statistics of this aspect.