Research On Fashion E - Magazine Audience

The rapid development of mobile Internet is subverting the audience’s reading habit, the audience of traditional newspapers, magazines, books has began to transfer to read on the computer and other mobile terminals. Reading in fragmented time and using mobile smart devices have become a trend. In the traditional media, the fashion magazine enters into the field of new media earlier and has the higher market share and the higher audience awareness. It operates more maturely, and audiences are also relatively stable.The audience’s loyalty and ownership are important factors to measure the success of fashion electronic magazine, therefore, the research on audience’s behavior of fashion electronic magazine is helpful to improve the quality of fashion electronic magazine and expand its market share and profit. The topic chooses fashion electronic magazine audiences as the research object, using the empirical research method, through the insight of fashion electronic magazine audience’s attribute characteristics and reading habits, to understand the choices and preferences of fashion electronic magazine users on the content, to find the attitude and behaviors of fashion electronic magazine users on advertising, to provide references for the development and marketing strategy of the fashion electronic magazine.