The Exploration And Analysis On The Digital Development Of Fashion Periodical

In the modern times, the market competition is fierce, the network information technology is developed, the media carrier is quietly integrated,and the development of cultural diversity. Our country has 9884 kinds of journals, a total of 3 billion 540 million, the annual per capita has 2.6 journals,ranking second in the world. However, there are not many influential brand periodicals, which is not consistent with the international influence of the Chinese periodical industry.With the rapid development of network technology and increasingly sophisticated mobile terminals nowadays, compared to traditional paper books, magazines digitized by a greater impact of every kind of magazine began to explore the digital road long journey, from the beginning of CD to the publishing journal website construction, electronic magazine sent to the APP application software development from the mobile phone newspaper push that means all kinds of digital periodicals. Fashion magazines are more quickly adapted to the digital age than other journals, because the focus of the content of the fashion magazine is a large number of color images, which are more likely to be viewed and spread over the Internet. With the traditional fashion magazine printing paper is expensive paper, after the digital construction, can increase the issue through online advertising, digital and mobile wireless terminal services and other new profit model, to provide more capital reserves for manufacturing and traditional magazine printing.