A Research On The Consumer-oriented Managing Model In Publishing Industry

This paper puts forward some practical measures and suggestions under the theory of consumer-oriented managing model in the hope that it would be contributed to the enhancement of competitiveness of state-owned publishing enterprises.Management innovation drives the sustainable development of an enterprise. The success of the development is related not only to the macro-managing system, the industrial policies, and the external environment of the enterprise, but to the micro-managing model, the development strategy, and the capability of accustoming to the market. The Publishing industry, which is a potential and well-known sunrise one, has quicken its pace of developing by reinforcing the economic restructure since china's entry to WTO and the successful ending of the 16th national people's representative conference.As the development of technology and globalization, the requirements from markets and customers tend to be diversified, individual and highly-qualified, which unfold the publishing industry an ever-lasting crucial market and environment. As a result, 38 state-owned publishing groups have been set up, all of which basically have been run as enterprises by separated from government administration. This has laid a solid foundation for the state-owned groups to face the marketing challenges with the advantage of sharing the resources among them. However, these groups are lacking of competitiveness because of the untransforming to the new managing model including the resources integration, the reengineering of structure and business process, and the informationization of management, which are caused by the fact that such an industry has long been protected by official policy.By focusing on the condition and features of publishing industry mentioned above, this paper analyses the existed problem with the theory of consumer-oriented managing model and the related value chain and market chain. If the publishing industry wants to be involved into competition and seek development, it is necessary to employ the theory toestablish the above-mentioned managing model to support the strategy of groupization and differentiation so as to be beyond the low-level competition. Furthermore, the informationization of this managing model is a key tool in the achievement of strategic goal, the enhancement of managing efficiency and of competitive ability.