The Present Condition And Development Of The Chinese Television Amusement

Chinese amusement television has developed and experienced from one to the diverse development no longer than 10 years. Its emergence changed deeply people amusement life style .In fact, along with multi-media of rising, the channels are more profession now, television is recovering and enhance amusement as an important function, bring the new principle, alleviate the pressure and enrich the program form.The Chinese amusement television industry exsits enormous potential, parts of experts have become the aspect leader.But, these are not satisfied with the audiences. Serving audiences is media natural duty ,but the amusement media how to satisfy the audiences and the social interests and how to devebp, all of them are worth studying. Because the Chinese media industry still is placed in the market turns, stage in entry-level that industry turn, the amusement elevision depends on amusing as management, promoting the merchandise of the media product, making oneself continuously the market turns the related industry in propulsion development.Owing to current amusement television problem, the industry development should become the main research.This report research the individual successful cases of the international amusement television thoroughly ,the report particularly conclude industry management and the marketing aspect of the international amusement television, which should be the reality purpose and lessons of the amusement television development.