Xinhua Reported Hebei Univeisity Students Mobile Audience Analysis

As the 3G mobile communication technology development era, mobile phone handset media reported the highest penetration rate become business, Mobile phone quote users habits and value degree are better than other mobile phone business .As a traditional media do phone quote typical delegate, xinhua reported China mobile phone is the brand news early evening the largest circulation of mobile phone quote,Xinhua reported not only has the most mobile phone do traditional media quote generality, and as a national news agency xinhua reported, sponsored by the mobile phone reported in source advantage, credibility superiority, the compilatory advantages and release platform prioity has other media do phone report not advantage.Current situation character, college students are mobile newspaper's main target groups, therefore, the study of their consumption behavior of xinhua reported the development of mobile phone of importance. This paper by using quantitative research methods, the hebei university students xinhua reported audience analysis, mobile phone questionnaire research results show that:(1) Hebei college newspaper subscriptions on xinhua phone rate is not high, but unsubscribe rate is low(2)Aiming at hebei university students about xinhua quoted content preferences and mobile phone use habits are analyzed concretely, participating in interactive links phone, xinhua reported, hebei university student groups focused on their interested topic aspect.(3)Hebei university student to xinhua mobile quote overall satisfaction in a general level, there are still can rise of space .Comprehensive survey data in the content, the form and the two aspects of the elements, hebei university students audience for mobile phone in contents, xinhua reported the satisfaction, average grade swathes of xinhua reported in mobile phone the external form satisfaction.Through questionnaire survey, this study tries to this group about xinhua quoted consumption behavior, and mobile phone to xinhua reported superiority and the existing problems more objective evaluation, in order to xinhua reported the development and research of mobile phone provide a little thinking and reference, and xinhua reported on the 3G mobile phone to provide some references for the development of the times.