The Empirical Study Of We Chat Subscription Hunan’s University, Which Based On The Theory “Use And Gratifications Approach”

Micro channel is the worldwide social networking app, which with the highest number of users.Nowadays, the number of registered users has exceeded 6.5 billion. At the same time, the letter also sweeping expansion on its own, that the influence of layout,rapidly in the major colleges and universities popular. The micro channel subscription number in propaganda work in Institutions of higher learning plays an important position,it can meet the information needs of the college students in a large extent. Under the background of new media era, the management work of colleges and universities is also advancing with the times. Hunan University the school pay attention to positive role of micro channel subscription numbers. And with the help of this influential campus public platform to strengthen the education of college students. This article wants to Lake "Is" the core of six South University official micro channel subscription number as the research object, to use and gratification theory as the theoretical basis, using the network questionnaire survey method and network data analysis method of Hunan University official micro channel subscription number of empirical research. And the empirical research data statistics and analysis, to understand the Hunan University official micro channel subscription number operation status, collecting subscriptions, the user feedback information. Thus, the author draws the conclusion: the micro channel subscription number of users "demand for" campus service demand of campus news and information needs. The author tries to explore the official micro channel subscription number of college education. Management and promotion of the important role of promoting the analysis of its advantages and the problems existing in the current stage, and for the 6universities in Hunan, the official WeChat subscription number to put forward proposals for improvement.