Operation Study On America Television Convergent Journalism

Around the world, the research to media convergence and convergent journalism is profound and lasting. However, until the last century, America put it into practice. For the television men, media convergence is resource sharing among different media, which is based on the digitizing technique, and is effective policies that get television enhance its market competitiveness. Moreover, convergent journalism is that television carries out the cross-media cooperation in the media convergence age and an innovative press reporting mode which is to the target audience. In our country, there are springing up many new media, so that the television has to end its long-standing dominance. The traditional media should cooperate with new media and develop convergent journalism, which could build a win-win situation in the violent competition.In the convergence trend between new and rational media, this paper will base on the practices of convergent journalism in America media group, such as Tribune Company and Belo Corporation. And then it will talk about the inevitabilities and possibilities of the occurrence of convergent journalism, and the developing direction from its start to now. On the whole, the America convergent journalism has these features, such as report team, civil journalist, multi-media equipment, interconnected platform, and audience sectionalizing. However, different organizations focus on various points. Tribune Company makes seamless communication from news sharing, while Media General presents a rounded cooperation and Belo Corporation carries out convergent journalism from the innovation of digitizing technique.Although America convergent journalism is still in the exploratory stage and it will run into snare with the mobility of market, it is still worthy studying when our country's convergent journalism is still on the threshold.