Under The New Media, Kai-point Source Of Mass Communication

With the continuous development of science and technology, we haveentered a new media age, new media era and the past, different media age.The new era of media communications, is another leap forward in informationdissemination in the information dissemination of the history of thedevelopment of a landmark. The superiority of the new media era of thegreatest lies in the fact that it came close to the general public at large,and to the general public to become disseminators of the individuals thepossibility of greatly improved the status of the audience, subverting thetraditional one-way nature of broadcast media. However, it is undeniablethat the new media, this "double-edged sword" in brought us to facilitateinformation dissemination and acceptance of, while some of the problemsassociated with access to our field of vision, such as all kinds of falseinformation, violations, etc. .The new media age, the public is no longer a beating over the pastpassive "target", the general public through the use of new media aroundthe dissemination of information, from the past passive into active, andthe use of information can have a choice, which is the past, any mediatimes do not have the right audience. The use of mass media research, thenew media age has become an important topic, more and more media attentionand attention to researchers. Highly developed in the media era, audiencesuse the media more and more convenience, the mass use of the hands of newmedia is changing the existing media structure, which is directly relatedto the media, the survival and development.This new media age, background of the times, through an analysis ofnew media features, the main shape and mode of transmission, and new mediaand traditional media, comparative studies, to explore the link between thetwo, and further clarify the new media communication profile. In a more indepthanalysis of new media, based on the new era of mass media source ofseveral aspects of communication analysis, Analysis of the masscommunication in the presence of source some of the key issues and the mainsolution to the problem channels a few rough ideas, in the end of thisarticle the author in the senior scholars of the new media research, basedon development trends of new media has done a brief analysis.