Research On The Naltional Provincial Television Website Situation And Development Strategy

Television website has not fresh things, it is the fusion of the two media-network and television. It combines the traditional TV media content advantage and the emerging network media dissemination platform, and network has the function of the integration of resources, television website can fully expand broadcasting range and influence. In recent years, television website development is in the ascendant. Both the central website and the provincial, city and county TV web have been considerable development and the progress. This paper is aimed at the analysis and research on the provincial television website development in China mainland.In June 1996,the Guangdong TV website officially established, which started Chinese mainland and set up the first television started website precedent. In December CCTV founded the CCTV international website in the same year. Both the Shanghai Television station website and Anhui network set up in 1998.In 2000,the provincial television website at all levels springing up successively.Hunan, Shandong and other provincial TV stations have established their own website one and another. Provincial television website combines the transmission characteristic of its maternal television station and the network respective exactly.Along with the 1990s the internet entered China, and the internet technology is developing by leaps and bounds. Obviously,the internet to the traditional media,radio, newspaper, television etc are produced certain effect. Meanwhile it presented the new challenge to this traditional media's development,the way to audience receiving information a certain extent had a great influence.After facing the impact of network media,in order to better occupy the media market,to enhance their own competitive power and the influence,from the beginning of the passive acceptance to now actively seeking out and network for cooperation, from newspaper net interaction to networks interactive, cooperation are in full swing.Network's unique advantage,the transmission of real-time, magnanimous,interactive,the individuation,multimedia of the network dissemination's,it also may retrieve and link,which makes network become a new pet.Today,network is in the increasingly fierce competition,each provincial television website how better to play their traditional TV and network to their respective advantages,completes their own positioning,do well the website construction , it is worth considering.