Font Size: a A A

Some Thoughts Of The Development Strategy Of China's Provincial Tv Channels

Posted on:2010-12-07Degree:MasterType:Thesis
Country:ChinaCandidate:X F ZhangFull Text:PDF
GTID:2208360275491791Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Provincial Satellite TV Channel plays a leading role in the development of provincial TV stations.The situation of Provincial Satellite TV Channel determines the strategic status of provincial radio and television in the nation.It values much for the provincial TV station to analyse the environment of its development,clear out a way of proceeding,and make strategies to provide a regulatable competitive environment for development,thus propel the television industry to grow in a healthy,sustainable and stable state.On strategy, Provincial Satellite TV Channel could break through in those ways.To enforce stable positioning of channel's.Through a series of investigation,we should ensure the direction of the channel's development.After that,in practice,we must insist in the direction unceasingly and improve it gradually.To cinform the resources of the industry.To the Provincial Satellite TV channels,the idea of future develoment undoubtedly leads to the breakthrough of the limitation in areas.Change the resource-guided industry into the market-guided industry.With the thoughts of competition and corporation,we could do our best to control the strtegic resources and use the best of it.Branding according to characteristics,advantages,market creation,the whole body and the audience rating.To forge the famous.To TV media,the famous is a resource and also a brand.Introduction is not enough,what is more important is the forging and cultivating stystem.
Keywords/Search Tags:Provincial satellite TV channel, Development Strategy, Operational Strategy
PDF Full Text Request
Related items