| Since the 1990s, with its rapid development and massive two-way exchange of information and convenience, the network plays a serious impact on newspapers, television and other traditional media in the world. TV is faced with a continuous drop of the number of viewers, and turn to networks for connection. The provincial radio and television units to set up a system website of Radio, Film and Television. Guangdong Television which firstly turned to the Internet in 1996, has experienced up to 12 years. The content and pattern of provincial radio and television system Web site are gradually starting to maturative. Especially after 2005, we paid great attention on the Web site video and the live show and order program on line were one after another on-demand. The article picked up typical 32 sites from a large number of provincial radio and television system websites. We analyze and compare them on that basis and then pose a number of views. The full text is divided into six chapters.The research objects are the 22 mainland provinces and 4 municipalities and 5 autonomous regions, a total of 31 regional and 32 provincial radio and television news Web site system, covering the provincial television station sites, radio and television networks, television stations or the total Radio, Film and Television Group Web site, not including the radio Web Radio, Film and Television and the Press and Publication Bureau Web site (Chief Network). In the study design, this article first introduce development process of provincial radio and television news Web site system, and then one by one study site location, content, interact of the network and the future development strategy.The full text is divided into six chapters.The first chapter describes the connection of radio television to network which I call the marriage of radio television and network . Section I, the author first analyzes the necessity of the connection of radio television to network and the feasibility of the marriage of Radio television and network .The marriage is a connection of a new media to the traditional media and it complements each other. At the same time, institutions of Radio, Film and Television networks and network attached great importance to the network and have the resource requirements of rich content of radio and television media to ensure the successful marriage of the radio and television network . In Section II, I reviewe the development process of provincial radio and television news Web site system, and analyzes the characteristics of the site in various stages.The analysis of the provincial Radio, Film and Television Information System Web site forms, involving site LOGO, domain names, the first color screen, the screen in the first column, the nature of the site and its organizers, the first Web site link contents of the screen directly to a few, and so on are in the second chapter. LOGO website design, color screen and the first column on the screen, take the feelings of people's vision into account in order to improve Internet web docked time for the test. At the same time, Web site administrators' management idea becomes stronger and stronger .And sites attached to radio and television are at the stage of the transition towards independence. Compared with paper and other news organizations' Web site or a comprehensive Web site, the provincial radio and television news Web site system have more direct links to audio and video.In ChapterⅢI analyze the positioning system of provincial radio and television news Web site. The positioning system of Web site have been turned from services to only radio and television media to services to the overall integration of the media. Provincial Radio, Film and Television Information System Web site firstly consider the news Web site, pay a greater emphasis on the Web site's spread ,and publicize the television (or the Group of Radio, Film and Television) and the image of the site using television viewers and website users as a target. At present, the system of provincial radio and television news Web site managers have integrated the initial television with networks which is the two major characteristics of the media, outstand audio and video characteristics and increase the interactive features of the service network to do the idea.In ChapterⅣI analyze the content of the provincial radio and television news Web site systems. In section I, the article analyzes and compares the changes of the home-building websites on the last three years from which obviously progress can be seen in the video Web site services. Section II, the setting up of the Web site's channel, news report, video services, network community and service columns and more such contents are analyzed. At present, the setting up of the Web site becomes more and more flawless, and in the active development of video news and video programs have their own characteristics .The network moves TV to the Web site and extends to the mother TV station so that the general audience can watch Highlights of the event at any time. At the same time, web site has also strengthened the construction of interactive columns and columns of services.ChapterⅤis about interactive analysis of television and networks. 'Television + network," achieves the advantage complementary of the television and networks which is the best combination of the media. The article elaborates the basis of an interactive network - advantages complement, and describes the performances of the network before and after the interactive television program broadcast. Then, the article analyzes the specific interactive of network and programming , promotes the two main forms of interaction to the television programs on-line network ,and points out the shortcomings of the interactive network of TV station, that is, the interactive of Internet and TV is still at low level, and depended on each other ,expand its influence in the ways and means which are limited.ChapterⅥexpounds the development strategy of the provincial radio and television news Web site system. First of all, the site should build strong local characteristic content, to run local news channels and local television service channels well and then win the attention of the local audiences. Second, we can make good use of video resources, broaden the channels of video sources ,and then let users become providers of video content. Finally, in the development of Web site ads, video and data services, paid value-added network services, for itself and a variety of related or unrelated to the business, optimizing the structure, broadening marketing, enhancing the self-hematopoietic function of the Web site is necessary.From the situation of the analysis, the provincial radio and television news Web site system has been gradually searching for the perfect Qiru point from the combination of a new radio and television media , that is to make full use of rich audio and video resources, to highlight the fourth Media and features of radio and television, and to develop video programming and interactive services programs. At present, most of the provincial radio and television system operators and managers of news sites have been integrated with the initial television networks and two major characteristics of the media, audio and video ,conspicuous and increase the interactive features of the service network, but in the form of Web site performance, site content or interactive operates of TV station network, there are still unsatisfactory. |
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