The Research On Marketing Value Of The Networks Linkage

With the rapid development of network, the rise of new media has pushed the development of the"three nets fusion" , wide power grid, the Internet and telecommunications integration, triggered across-media, across the screen,across nets, the operation mode, the media industry is in "three nets fusion"initial - networks linkage stage. Radio and television department in the new media break-neck tensesituation, and not from random condition, but solid network television to carry out the construction of anew, actively innovation cooperation mode to prepare for its own better development. From the mediascuffle, until now, the debate over the competition win-win how is still in the final task on advertisingrevenue, and network TV has emerged as the advertisement marketing strategy network linkage to providemore possibilities, particularly representative of China's network television, meaning in advertisingmarketing strategy for specific actions, the advertising value analysis network linkage provides a strongbasis. This paper researches on the marketing value of the Networks Linkage to network televisionadvertising, marketing strategy, and case as the basis, the following research:(1)Introducing the meaning of network linkage, and launching stations linkage significance, andaccording to the development of the current network television station, this paper introduces thedevelopment status quo. (2)According to China's network television current advertising and marketingcases from four aspects, summed up its advertising marketing strategy. (3)According to background innetworks linkage, existing successful advertising marketing cases from advertising advantage, create newadvertising form and advertising added value, system analysis stations from three aspects of jointingadvertising value. (4)Analysis stations linkage advertisement marketing problems may arise during theprocess and its developing prospect.As "three nets fusion" initial stage, the network advertising value of joint research, for the media tothe next phase of the development of JieJianXing with guidance and found meaning in summary, find theinitiative, in induction to sustainable and harmonious development of down.