The Analysis Of Local Television Network Linkage Mode

With the rapid development of the network, the rising of new media promote the conduct of the "triple play". But regardless of the degree of technical or market development, the "triple play" is not an easy thing; it is a huge project, like to build a palace from the bottom to the top. From this level, our country right now is moving from the first phase of the "triple play"-"network linkage phase to the second phase of the interaction between station and network. Broadcasting system is gradually pressed harder and harder by the new media without disarray, but carry out a down-to-earth manner to the construction of network television with their own website, online community by innovating new modes of cooperation to prepare a better growth.In this thesis, a detailed analysis of the local television network linkage mode is presented through Jiangsu TV network television station, Hunan Satellite TV and Hunan Mango TV; Jiangsu TV City Channel and Jiangsu network television, Shandong TV Qilu Channel and its cooperation with Qilu network. It is hoping to provide some reference with more scientific theory support and academic support to the local television network linkage mode to build up their own healthy and sustainable development.