The Linkage Management Bwteen The Radio Media And Broadcasting Network

Today, the advent of network technology declared that the new forms of spread is coming, the media tend to integrate while the competition among the various media become more and more drastically. The one who can follow the tide of convergence and expand market share will remain invincible. Scenery once the broadcast media in the early advent of network media showed signs of recession, and predicted that the network will be replaced by the media. But having the aid of Internet technology and marketing of a variety of means, the broadcast media will re-build up a new face and show a big image of media chief in the new century. Radio Beijing Corporation went through the integration with the network media, then bring their only officialwebsite——Beijing broadcast network (www.rbc.cn) and with the resourcesaccumulated over the years by RBC , Beijing broadcasting network (www.rbc.cn) ' s brand has grown,and it become a new generation of radio-network media who is full of new power. It has demonstrated the unique advantages of the network media and feeding the radio brand, the formation of radio and broadcast network operated a virtuous circle.There is a glossary " linkage " noticed in the thesis which was derived from a rack-and-pinion gearing axis in the numerical control system. And then it extends to serve as a logistics company based on common interests and formulating rules, convene regular coordination meetings, develop industry specifications and perform the self-regulation to promote the industry. This article refers to radio and broadcast network, " linkage " named " joint dynamic " that means a business model between the RBC and Broadcasting Network.The two learn from each other, and share the resources.RBC and the Beijing Broadcasting Network's success is a model of sharing integration and resource, it is worth while exploring the success stories.