The Research Of Health Bestseller

With the improvement of living standards, people's health awareness has been improved. Material needs of people living has changed to the increasingly diverse needs .Concerning about "healthy living" has become an important content.the life of our people. Chinese health culture is not only a treasure of Chinese culture, one of the brilliant, but also an effective means and methods to ensure the "Healthy Living". Since Hong Zhaoguang's Health Express selling book series on August 2002, books on health care has accounted for non-fiction books sales charts in the forefront, the number of books on health, health care and disease prevention has increased a lot.In this paper, based on previous studies, through the collation of the existed literature, take the health bestseller from 2006 as the research object, select the Book Business Daily, open-book Books, "published by wide-angle" and other books list, health care through the best-selling book of the book content, book production and book marketing and other content, data statistics and analysis. By background, results, impact and problems of research, best-selling health book of the future development of countermeasures and health books to explore a standardized way.This article is divided into four parts: The first part briefly introduces the definition of health bestseller, features. The second part describes the background of popular best-selling book, respectively from four aspects, such as policy, economic, cultural and psychology of audience to analyze. The third part is the results and impact of health bestseller. The fourth part is about present problems and future development of countermeasures of health bestseller.