The Public Health Books' Status, Problems And Solutions

In 2002, the health books came into our vision begin as Hong Zhaoguang's HealthWarnings. Public health books have gained a health stream, and in the book marketincreasingly occupy an important place, many public health books become best sellers book;Between 2002 and 2008, the public health class, type, quantity, content and rich growing,public health class growing business of publishing books, books on abundance and diversity,at the same time, the introduction of trade books published continuously sell.Analyse the reasons for selling: In addition to modern living standards improve, people'shealth awareness, the modern way of life is also breeding a variety of health problems forcedpeople to focus health; modern medical security system does not sound good prevention in thetreatment of mental firms; In addition, public health itself beautifully produced books,convenient and practical, and truly fit the needs of contemporary people. Public health in thebest-selling books, but also have had to cause us some food for thought: repeat topics, followthe trend of serious lack of originality of the book; the content of professional books, sciencegive rise to suspicion; book marketing, conventional means of distribution, resulting in lowertotal book sales.Public health books to overcome the shortcomings and usher in the spring of truedevelopment. As long as the ability to continuously improve the planning topics, innovationtheme; segment the market and the reader; reasonable treatment introduced foreign books, etc.;and in content, active play professional publishers, professional writers, and improve thecontent of the professional, scientific and guidance functions; in marketing, the active play ofnew media, integrated media resources, the power of books to public health can be achievedqualitative and quantitative leap.