Research Of Hot Events "News Tag" Phenomenon In Internet Communication

Currently,Internet comunication intervents media field in a high-profile status, competition among the media is more intense.In the coverage of hot events,Internet media dispalys a powerful comunicating energy and control capacity in public opinion adequtely.Media coverages in the network animate some forms of new and rich meaning key words.These key words play an important role in the dissemination of news events,such as highlighting the news themes and focusing public attentions, dredging pubilic opinions and leading mainstreaming concepts,revealing deep social contradictions and servicing network querying pulitics, promoting social harmony and so on. These keywords are referred to network "news tags", which generally are vivid,concentrated,, humorous and popular.The appearance of network "news tags" is the inevitable result of the development of Internet media, which possess actual worth, and gives Internet media a new communication activity. With the expansion of network news, the acceleration of the pace of social life, the public don't have enough patience or efforts to read the news seriously.They are accustomed to choose to browse titles and abstract quickly.,which contributes to the development of network "news tag" rapidly to some extent.However, the abuse of network "news tags" brings a series of negative effects,such as "news tags" distort the real news; poor quality "news tags" expose the lack of media responsibility;"news tags" easily lead to social prejudices and mechanic impressions; "news tags" increase the social risks; "news tags" weaken the effects of the dissemination of information, "news tags" cause orderless competition and so on.Hot events "news tags" phenomenon in the network is a double-edged sword. The healthy development of Internet media needs us to correct the "news tags" phenomenon toghther.We should exert its positive effects and avoid its negative effects as possible,in which Internet media, audience and government should play important roles.Only all ascepts of forces are condensed into one specification together, hot events "news tags" phenomenon can be effectively corrected.We can really make Internet media develop orderly and healthy, which will provide endless cultural feast for our harmonious society construction.