Inquiries Into Bias Phenomenon In News Media Of China

Media Ecology learns to focus and emphasis on long-term psychological,cultural and social impact of the media, has a strong moral concern means. Mediaenvironmental studies to create balance and harmony of the media environment,helping people achieve mental balance, and promote the balanced and harmoniousdevelopment of the political, economic, cultural and social. At present, respect fordifferences, inclusive and diverse, the establishment of a multi-cultural symbioticharmonious society has become a consensus. Harmonious society is the medium ofEnvironmental Studies expectations and vision of an ideal society.The media environment of Balance from the Perspective of the practicalrequirements of building a socialist harmonious society, China’s news media biasmore prominently placed in front of us. The news media is to raise the level ofspiritual civilization, and building a socialist harmonious culture, public opinionguidance and supervision, promote fairness and justice and an important force, ifincreasingly apparent bias to contain and reverse, and not conducive to the normaloperation of the news media the true realization of social harmony. Therefore, thenews media bias phenomenon and its self-evident to reverse the realistic value of thecountermeasure hosted by the Institute.With the development of various undertakings in our country and theadvancement of modern civilization, is what state of mind and perspective to face andrecognize the phenomenon of news media bias, is to reverse and correct the bias ofthe news media, to achieve and promote the health of the news media, balancedoperation foundation. The topics of trying to explain the meaning and guidingsignificance of media in Environmental Studies of Balance, balance concept ofperspective from the media environment to explore the necessity of the news media inthe Chinese context bias phenomenon and to reverse and eliminate this biasphenomenon, the importance and possibility.The article revealed the news media bias in the use of media, including been leftout of the print media, television media, much spoiled, the introduction of new mediaobsessed with three aspects, the news media bias in the selection of objects andcontent, including the preference for elite class and neglect of vulnerable groups,positive coverage in the joy of spring, marks the beginning of rendering of negative reports, entertainment filled with diffuse, etc. in four aspects. In the phenomenon ofinterpretation bias, the bias causes and consequences. The last serious thought andputs forward to reverse and correct the path and focus on the direction of the biasphenomenon, with the ultimate goal is to achieve harmony and balancecommunication.