The Studies On The Communication Bias Of New Media

The strength of a new media will result in the generation of a new civilization.The new media is all around in today’s life, to study the communication bias of new media and exploit the new social civilization created by it has an extremely important significance for human to cognize present situation, and to predict the future. Based on Innis’s communication bias theory, combined with the Media Ecology and futurist theoretical perspectives, this paper conducted an in-depth Analysis of the communication bias of new media. The study showed that due to new media’s result in the information’s netlike propagation at speed of light characteristically,and its interactive features, the information’s spread could be impressive far-reaching in the space.Meanwhile, because of digitized characteristic of the new media, the information can be massively replicated and stored and thus gain a lasting vitality. Therefore, different from the traditional media, new media can achieve the information’s space vertical transmission and time transverse propagation, thereforeholding "space bias" and "time bias" simultaneously. Different from the traditional point of view, this paper argued that the "space bias "and"time bias" are not independent, but are linked and can be transformed into each other.Besides that,it’s showed that the double biases have a huge impact on human society:Firstly, the new media’s "space bias" makes the world connect as whole across space, creating a true" Earth Village "; Secondly, the new media’s " time bias " lets human historical memory become more and more clear, so that the intergenerational differences in the future society will be significantly diminished, and "future" will blend with "now" in the process of studying history.This paper is divided into three parts. The first part consists of the first to third chapters. This section lays out the research background and discusses Innis’s communication bias theory and the development have been made by the Media Ecology,as well as the definition and characteristics of the new media, which provides the later analysis with a theoretical foundation; the second part consists of the fourth and fifth chapters,in which this paper studies the media’s "space bias" and "time bias" separately as well as the transformation process between them and shows the different communication bias’s effect on the human society; the third part is the sixthchapter, in this section, the characteristics of the new media is summarized from the perspective of "integration",namelythe combination of "space bias" and "time bias", and the human society’s involution from the "separated" era to "integrated" era.