Analysis Of The Tendency Of "violent Media" In Online News Communication

When the media become an indispensable part of our life,when the media seepage from our mind,which affects our attitude and behavior,we unwittingly entered “mediated society”.Medium for what we produce media violence is not only a play violent video and text description of the bloody violence will imitate an effect on the viewing audience behavior,but a medium in all seeped into our life,relying on its advantage of pervasive influence our thinking mode and cognitive attitude,as audience we instill in mindset and don’t even know it.And violence from a human existence has emerged,media violence has been around since media produced.In this paper,the research emphasis is not presented by audience media violence,including bloody events such as fights,robbery.But the media after the gradually dominated our lives,occupies unshakable status,the negative effect on our life.Call it media "fiendish to take media" tendency.Based on the sina news edition written news as the research object,the news media in the dissemination of information generated by the tendency of "media" fiendish to take,when trying to clear,accurate,and deeply analyze the causes and effects of the "medium of fiendish to take" tendency,on this basis,make people more deeply understand the fiendish to take media tend to have meaning and influence.The first chapter mainly from four aspects discusses the performance of "fiendish to take media" tendency,first of all the violence is often appeared in the news reports,media in order to attract the attention of the audience,improve news hits,trumpeted the violence in the news.Second is to use the medium with high frequency word curing group image,media for image creation group,make the life a neutral be offensive.Again,it is for women with tinted glasses,the media image of women tend to focus on women’s appearance,temperament,and women’s bodies.Women are often appear as victims in front of the audience.Finally,media spread through its own advantage affect the audience’s opinion,in news events,the media reported that the direction and the different nature of words used,will lead to different audiences in the direction of public opinion.The second chapter of "fiendish to take media" tendency through three aspects reasons were analyzed,and the first is the medium for click-through rates for commercial interests.When audiences hits decided to media advertising revenue,wring attract the attention of the audience,novelty is used to collect views become the primary task of the media.Followed by the influence of the consumerism values,when consumerism values thought to guide people in the news of the material,the phenomenon of dominance of the entertainment have trace to be found.Finally,is due to the pursuit of inertia of the journalists,the news media for the common pursuit of novelty seeking sexual news.In almost all the news media reported the news to oneness.The third chapter explains the "fiendish to take," the impact of media tendency: one is distorted the audience for the thoughts and ideas of the society,when the mass media on the same events or people themselves are described in the same Angle of view,the audience will gradually influenced by behind the news editors.The second is simple and rough culture media culture to promote the social formation.Existing media culture through its complete socialization function on the individual,social environment influence social culture.Three audience is easy to fall into the collective unconscious,the collective unconscious refers to some areas or ideas for most people in society are the same.When the opinion of the majority and minority society contradictory opinions,social members can suppress their own thoughts.Media "fiendish to take media" tend to be disseminated widely exists in the media,only to realize there is a problem,medium to better develop the function of public opinion direction and value orientation.Contribute to building a harmonious civilization of network public opinion environment,for the dynamic love the integrity of the social construction add brick add tile.