The Research Of Communication Strategy About News Media In Mass Incidents During China Social Transition

At present our country in a transitional period of history,new problems and new conflicts increased. It brings out domestic mass incidents occurred frequently, and presents a new characteristics.Mass incidents is usually the news media hot pursuit, is also the focus of public concern and government management of the key and difficult, this one involving the media, the public and the government the right relationship tripartite. The news media in crisis response plays an indispensable role. If media reports on the masses event handled properly, it can played an important role in comfort the public mood and maintaining social stability. And still can help government quickly to the public and communicate some of important advice or instructions.The mass incidents which happened under the transitional period has its own special characteristics. The classification and analysis can make the media thoroughly grasp the mass incidents. In recent years, news media reports of group incidents in our country exists some problems, This paper analyzed about this, starting from journalism, combining the crisis spread and the agenda-setting theory of the communication. And use the life cycle of crisis of which Fink proposed , then puts forward the news media in various stages of the group incidents reported countermeasures and public opinion guide.