A Study Of Zhang Wuben Case Though Text Analysis Method Of Communication

Zhang Wuben Case can be considered a particular landscape in 2010 in Chinese society, reflecting not only the chaos of health sector, but also all aspects of the current society like a prism. How to interpret the Zhang Case is a major event the whole community should take seriously, the communication studies groups in particular. However, the Zhang Wuben Case involved to many aspects, offering different perspectives of interpretation, each seems can be justified on the surface, resulting in the lack of in-depth analysis.Text analysis is a qualitative analysis. Communication research methods emphasize the text through the text itself, symbols, context and so on to analyze, identify, classify and organize. Then based on the text studies to dig the indirect potential motivation and effects, researchers can put forward comments on the factual information. In other words, unlike the traditional perspectives which focused on the media's responsibility or legal loopholes, the current paper attempts to use theories and methods of text analysis to reveal the deep hidden information within the text.The paper conducts a longitudinal analysis into the lectures Zhang gave in the"Encyclopedia Says Shows"to identify the popularity causes of Zhang. Then the text analysis into Zhang's famous book To Eat Back The Eating Disease offered the basis. The final text analysis comparative with Fan Zhenglun's lecture, a famous doctor of traditional Chinese medicine in"Healthy Way"Program, providing the viewers with the chance to see through Zhang's absurdity under the surface of the flow magnificent speech, and the evaluation factors to choose scientific health information as well.Zhang Wuben Case sounded the alarm for the communication researchers of our country, especially the experts of television industry. Further perception into the conclusion of the text analysis, the fact is obvious that the present media responsibility and health literacy of the public has reached a dangerous low level. The last part of the paper offered countermeasures and advices on how to improve the current condition.