Research On Causes And Solution Strategies Of The Disordered Health-keeping Books Market In China

This thesis is based on the present disordered health-keeping books market, in which the consumers are buying books blindly while the merchants are contradicting the health-keeping culture for profit. Meanwhile, with the increasing of aging population in China and the soaring demand of appropriate health-keeping knowledge, it is extremely necessary and important to reorganize the present books market. Therefore, in addition to revealing the omission of the present books market, another purpose of this thesis is mainly to guide the readers to have a correct attitude towards the health-keeping books and to suggest the related supervision department to take appropriate countermeasures to put the market in good order, by dissecting the inner reason of the irregularities and confusion in books market.Case studies, textual studies and strategy studies are three major methods used during analyzing various paradoxes of health-keeping culture according to adducing some real cases in this thesis. In order to improve the public's distinguishable ability on numerous health-keeping ideas, the thesis displays and refutes several pseudo experts in health-keeping field, headed by Wuben Zhang. Besides, to a certain extent, the thesis exposes the supervising shortage of some organizations, such as private publishers, press, video report & network media, medical supervision agency and news publishing supervision agency. Hopefully, the future books market will have a normal operation.Through learning the disordered health-keeping books market thoroughly, this thesis sums up several solution strategies which listed as follows:Firstly, related individuals should rouse their long-lost conscience and prevent themselves from disseminating pseudo health-keeping knowledge.Secondly, the government should increase penalties for poor management of related supervision department.Thirdly, media should not only make full use of their role and power but also accept the supervision from the public.Lastly, professional health-keeping experts should come out to give the public who need health-keeping knowledge some feasible instructions. In a word, every individual and organization involved in this link should have a sense of responsibility and should coordinate with each other while doing their duty. Only thus, an organized and regular health-keeping books market will be built.