"Diffluent" Health Communication

With the social and economical development and people's living standards improving,people concerned about their health than ever before.The health magazine as an important channel for the general public access to health knowledge,plays an important role in health promotion.But in the face of all kinds of health magazine on the market,it is worth studying on what factors will effect the audience's behaviors in economically backward regions when they want to buy the health magazine,and what form and content of health magazine more accord with their needs.This thesis is based on the retail sales of health magazine market in Lanzhou,Gansu province,choosing the three different types of health magazine which are typical and comparable as the research object.Through content analysis to clear the factors effecting sales of each health magazine,and know the needs of health magazine for audience in Lanzhou.Thereby attempting to give some effective suggestions about the development of health magazine in the economically backward area.