Research On The Evolution Of The Noumenon Of Television

2008 is an extraordinary year: snowstorms, earthquakes, the Olympic Games…Each have enough to go down in history. Media has never been such truly understood, especially television media in the delivery of essential information. A feast of Olympics enables a considerable number of new audio-visual medias to accelerate the penetration into our lives: live on mobile phone; watching games on bus; and also the instant information on the internet.Mobile TV, IPTV, mobile TV ... ... all new audio-visual medias are claiming the new television. But it is still difficult to define"TV"so far. Since the invention of television, technological innovation promote it to get through of the black-and-white era, color era, cable TV era, and then entered the era of digital television. But throughout each developing in the past, television has never succeeded in breaking its unchangeable rigid body and relatively simple mode of transmission. However, the connotation and denotation of television has inevitably changed today, since the development of network technology, and the increasing trend of acceptable concept of the new audio-visual media.However, what is the noumenon of television? Does television has a uniform standard? Can the new media be regarded as the new form of television? What is the relationship between traditional television and new audio-visual media? How to develop of the new television era? This paper is going to answer these urgent questions.This study starts from the excellent performance of the new audio-visual media in the Olympic Games 2008. Firstly, it reviewed the television development history of the world and also China in accordance with the chronology. Moreover, it comes to the transmission noumenon, character and function of the television. Finally, it concludes that the noumenon of television has changed based on the recent development of new audio-visual media. This study recognizes that this change followed the rules of evolution of the existing media, and affected by the promotion of technology development and the direct impact on media competition. Moreover, this study find that the traditional television and new media are different but in the same strain. Thus, it can be indicated that, the new audio-visual media is one kind of television. When the connotation and denotation have been changed and the new coming era of television, this study also attempts to make a reasonable speculation of the development trend in the new television era; and got a conclusion that the media integration will be the trend.