On Television, Media And Network Media Fusion

Media convergence has become a major trend in today's society, in which, it's looking constantly for the method of integration with new media such as network, and finding the breakthrough, whether newspapers, radio, or television. TV as the traditional media, which is the most competitive, most vitality, and the most representative, the trend of integration with network is more obvious and more urgent. In the annual CCTV Spring Festival Gala, a large number of examples of integration with the network media appear, regardless of the content, symbols form, or the technical aspects, the CCTV Spring Festival Gala integrating with network are traced, it has showed a trend of more and more integrated approach and becoming more closely integrated, and it will analyze the reasons of television media integrating with network mainly from the big media integration background, language inclusion, transmitter and audience, and grass-roots culture, which concluded that media convergence has been an unstoppable trend, but the integration between the media cannot be coincidence due to a variety of media has its own unique characteristics, and the integration cannot be blind, because the network's open challenges the specification at the same time, the television media have to borrow something form the network behind identifying, it leads to the standardization of network. Tf the network is able to regulate, and the television media can be integrated with the network differentially, then the influence of public opinion behind integration will be stronger than it comes from mere a media, that the power of media convergence lies.