Network Media Involved Homosexuals Sports News In China In Recent Years

Gay community participate in sports to realize self-identification, it has the positive significance to themselves and the society. So in recent years, it is growing visibility that reports of gay games, gay and lesbian athletes and so on. Some research has shown that gay culture phenomenon appeared to media to present many issues worthy of reflection and improvement. And in order to improve the issue research, making it more systematic, the author summarizes the present situation of the sports news about gay sports from Chinese network media. And make the research more comprehensive system of sports news in China. With a different point of view by this paper,I hope the reader understand the network media sports dissemination of the phenomenon of gay culture.In this paper, the author collected280samples from2003to2011years of Chinese online sports news media by content analysis, integrated media sociology, communication studies, journalism, psychology, and image theory, and attempted to examine the skeleton of the network media involved gay sports news in recent years, actively explore the sports news media image of the characteristics of the gay community in whether objective truth, whether or not discrimination, and fun.Analysis of sports media in such aspects as construction gay media image characteristics, and the influence factors of the reports of sports media how gay is put forward reasonable suggestion. The main content of this article is divided into four parts.Results show that owing to China’s national conditions, business culture, journalistic professionalism and humanism makes our country network media involved with love star sporting news sources don’t balance, single report genre, the lack of depth and so on; tone neutral news in an objective and rich media image three-dimensional etc. This article also discussed the our country from two aspects of plus or minus involved gay romance sports news influence on social development, and puts forward some suggestions for practical work.