The Strategical Research Of The Development Of Qinghai Wired TV Industry

Qinghai cabled TV industry is now facing the chance and the challenge of the digital change, the integration of three networks and industry escalation. It has an important practical significance for the development of Qinghai cabled TV industry to analyse and judge scientifically the industrial development of the interior & external situation and environment in the respect of the strategical height under this new situation,so that we can make the strategical choice according to our provincial situation so as to fit the industry developing law.This thesis will make a systematic exposition of the relative theory and method of the strategical management.The focal point of the thesis introduce the analysing method of PEST, Michael Porter's Five Forces Model, SWOT analysing method and the relative conception of strategical management analysis tool, contents and methods, and also this thesis will make an introduction of the conception and the feature of cabled TV industry.The thesis takes cabled TV industry in Qinghai as the resarch object, makes the qualitative and ration analysis of the internal & external developing environment, and points out some severe problems such as network resource dispersion,problem of the system of organization and the backward of commercial model etc, so that we can make the choice of Market focus strategy and concretely point out the general strategy, professional strategy and functional strategy.Being an important pillar of the cultural industry, cabled TV industry in Qinghai is also an important carrier and platform to build up digital TV network. I hope this thesis can afford us some usable significance.