Research On Development Strategy Of Technical Communication Industry

Technical Communication industry was introduced to China at the end of 20th century.Since then,with training of talents,technology progress,and improvement of the system,Technical Communication industry has shown up in a few hi-tech industries.The values of Technical Communication lie in that it enhances product usability,improves user experience,and promotes product and service competitiveness.However,due to limited occupation demands and company acknowledgement,the industry development faces various problems,including short of talent reserve,weak supervision,absence of standardization,low customer satisfaction,and so on.The development falls into embarrassment.Compared with one-hundred-year research history in Europe and America,China lags far behind in theory research,industry practice,government guidance,customer awareness,and other aspects.Meanwhile,technical writers lack the theoretical guidance for long term,which is not good for self-growth and industry development.The paper is written under this background,and aims at adding value to theoretical research on technical communication industry.Firstly,the paper introduces the industry development history and status,analyzes industry internal and external environment,and lists all competitive and threat possibilities to industry development.By introducing industry features,strengths,weaknesses,opportunities,and threats,the paper analyses the industry competitiveness.Based on above,the paper shows pains in industry development in aspects of the industry,the company,the practitioner,and the customer,and analyses the possible reasons.Finally,the paper proposes the suggestions on innovation strategy,industry strategy and customer strategy,and provides guarantee measures for the solution.Hope this paper can contribute to development of Technical Communication industry and corresponding theoretical research,and even other related industries can benefit.