The Analysis Frame Of Transmitting Public Crisis-YuShu Earthquake In MicroBlog Times

Once Twitter abroad and domestic MicroBlog established, their mighty internet absorb and social influence emerge at once, which becomes the Internet growth in web 2.0 times. The advantages brought by MicroBlog are as follows:instant, convenience, the interaction and fission of transmitting and resolving the right of discourse of the masses medium.2010 may be called MicroBlog Year for Twitter played an important role in many public crises such as YuShu Earthquake. Besides, MicroBlog exerted a profound influence on traditional media and other ones directly or indirectly especially on sensitive or official topics.Based on the frame analysis, this thesis analyzes the report called YuShu Earthquake which was printed in People's Daily and discussed in Sina Microblog from the perspective of Quantitative and qualitative analysis. It mainly discusses it in terms of its theme, source, the form of transmitting, the tone of value and association framework. Compared with them, the writer finds that there are 4 common points in the report discussed in China Daily and Sina Microblog.Likewise, the writer puts forward the differences between them. In terms of the content, Sina Microblog gives priority to expressing sympathy and solicitude for the individuals and the influences after disaster while People's Daily pays more attention to the content of disaster prevention and relief. Besides, when it comes to the source of information, most of it in Sina Microblog is unitary. As opposed to it, the information in People's Daily is based on the official and others at the same time. Then from the perspective of association framework, the one related to Sina Microblog mainly expresses affection, however, transparency is no longer competitive in People's Daily. Supervision by the public framework stands out in Sina Microblog. Compared with it, People's Daily always holds to the function of propaganda. Finally, after comparative analysis and putting forward valuable conclusions, the new medium such as Twitter and the traditional medium can be mutually beneficial each other.