News Framework Analysis Of Mass Media During The "Wenchuan Earthquake"Recovery Period

China is a country with vast territory and abundant resources and frequent natural disasters.Due to hundreds of millions of people living in this country, China’s ecological environment is very fragile, especially in recent years,"Wenchuan earthquake","Yushu earthquake","Ya’an earthquake" and a series of natural disasters brought great influence to the people’s production and life. May12,2008in the earthquake in Sichuan Wenchuan, post disaster reconstruction is a huge project. Up to now, five years has been passed, during the reconstruction, close cooperation of all the party, government, social organization, the people of Wenchuan, the macro and micro level reconstruction play important roles in disaster area.Now people’s life step onto the normal track. However, in these five years, newspaper, TV, representative of the site for the mass media play important guiding roles in the recovery of public opinion. Therefore, to study their specific mechanism is vital to guide the public opinion. We can also enhance our ability to guide public opinion in the future.This study will use sampling methods in<Chengdu Daily> CCTV news channel a nd the planning of Wenchuan earthquake anniversary special report text of Sina.com.c n which were all been written or played during the Wenchuan earthquake recovery period (2009-2013).This study trying to use content analysis to analyze these samples,using SPS S statistical software to analyze the situation of distribution of the framework the interact ion between framework andcharacter and theme framework\and analyze the frame type a nd frame content oriented, so as to get the report way of specific methods of mass medi a coverage in newspapers, television, network media as a representative of the reports an d the condition of the transfer of their focus. And this study will analyze the mass medi a coverage of public opinion guiding mechanism and the way they guide of public opinio n thoroughly, provide reference for future action model while meet disaster reconstructio n work after such sudden natural disasters, provide methods of specific opinion for the m edia, provide direction for future disasters and reconstruction work in government depart ments.Based on the frame theory of journalism, this study will focus on the Wenchuan earthquake anniversary special report of "Chengdu Daily","CCTV news channel and sina.com.cn.Through the planning of theme, theme and framework, framework and interaction, the type of framework, it can be seen:the media frame mass media has the structure distribution characteristics and dynamic evolution characteristics. Characteristics of media frames are:first, frame subject. The importance is not immutable and frozen frame subject, but under the influence of various factors is constantly changing. Second, with the passage of time, under the framework of the protagonist distribution characteristics of different frame subject reported in mass media reconstruction. Third, the mass media Memorial different frame content oriented report uses frame type roughly the same, but the time dimension is introduced, its distribution is showing a dynamic evolution characteristics. Finally, the research discusses the harmful consequences caused by the crisis and evaluates them from the government level.