Design And Implementation Of Workflow Management Subsystem In Advertising Platform

In recent years, mobile advertising business has had a great development both in size and scale, and the demand for business management has be increasing, then the demand for mobile ad management platform has be more higher.The market competiment is fierce in the current business. Because the information needs of social enterprises are diverse, enterprise business logic can not be static.It is costly to change the former method which involves the business logic in system.But we can reconstruct the enterprise business logic in bussiness level by using workflow management and optimize processes by monitoring the running of process.It is essential to the enterprise which take the efficiency as a king.This paper is mainly focused on the design and implementation of workflow customized development. First, this paper introduces mobile advertising business, its management system and the framework of the mobile advertising platform and functions, particular the modules related to the business process, then introduces the needs of workflow business process and thus leads to the demand for custom development of business process, finally describes core of this paper:the design and implementation of customized development of workflow.This paper is guidance by the theory of workflow management, combines with the needs of MA management platform, and uses easy things first research methods.This paper completes the design and implementation of workflow subsystem. This system gets the customized development of business processes and system requirements and can respond quickly to changing process requirements, to meet demand of new business processes.