The Studying Of Shanghai Expo News Report By The Frame Theory

2010,Shanghai Word Expo have been successfully celebrated, there were more 70,000,000 audiences to visit the World Expo. During the world Expo, each media carried on the exhaustive report to the world. Take media of Shanghai for example, Jie Fang Daily, orient morning post, Shanghai Morning Post, etc,start a special column in order to report world abundant directionally. Wen Hui Daily even composed the alliance to make mainstream press the news and authority sound cover maximization. At the same time ,in order to service all over the media, extend the influence of Expo, embody"communication makes better expo", the unit will open the platform to the outside for free. In this media fights, we can see every media introduce each country culture. Science and building and etc, all this news make audience have a clear idea about Expo."News is a windows that people can understand the world", though this window, we know Expo and culture everywhere. This window just is the frame .Tuchman thought news as a frame has problems just as each other frame which can paint the world. Such as direction size, all this can bear on the world.This essay take Shanghai Expo news report as a studying target, focus on 184 days'Expo news of Jie Fang Daily, utilize the frame theory, finding out the formation of frame. Then use questionnaire to find audience frame. Then we can see the relationship between media frame and audience frame, point out the that Jie Fang Daily in the Expo's success in the news reports,the successful framework of the audience, and audience framework also further enrich the content of the media frame.