| Since James Gary proposed "Ceremony Communication Plays", it drew more and more modern communication scholars'attention. "Ceremony Communication Plays" distinguishes itself from previous ideas by focusing on the production and transmission of significance.As one of the most typical media ceremonies, CCTV Spring Festival Gala has obvious feature of the ritual ceremony, and its tremendous influence printed unique media scenery. This paper will take CCTV Spring Festival Gala as an example to discuss how to compose a "Common Myth".The first part of this article briefly introduces the research object, significance and methods, as well as the related concepts. The second part explains the ritualistic feature of CCTV Spring Festival Gala in detail:the particularity of holding time, universal participation and rigorous procedure, followed with the discussion of how to pass out the meaning, which is the ritualized expression, including the transnormal report way, the stability of the content and symbolic representation. The third part discusses the "myth" function. As a kind of meaning spread, CCTV Spring Festival Gala has the function of creating a festival atmosphere, regulating social order, collecting social forces, constructing "Imagination Community", and so forth. The fourth part deals with the dilemma CCTV Spring Festival Gala encountered and its future. |
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