The Empirical Study Of CCTV Spring Festival Gala Language Programs Under The Vision Of Comunication

Under the background that China's reform and opening up is gradually deepening, people's lives are becoming more and more prosperous, and people are gradually increasing demand for cultural life, Spring Festival Gala comes into being.The types of Spring Festival Gala programs are divided into language classes, dance classes, folk art, and other categories in which language classes are of special concern. However, Into the 90s last century, with the further development of market economy, the gradual transformation of social culture and consumer society, the media technology has made great progress, and the audience's appreciation of the arts is also rising. Therefore, the audience for Spring Festival Gala language classes shows the attitude of some changes from novelty into criticism. It leads into the phenomenon of looking forward to and watching every year while watching and cursing every year.This study is intended to show the CCTV Spring Festival Gala language classes as a sample. Through the content analysis for calendar year's Spring Festival Gala language classes programs and analysis of audience's viewing patterns and its impact on programs to be read, the narrative text analysis for specific programs and the description upon pictures of Spring Festival Gala show under various dimensions, I try to present and verify the following questions: What are the basic characteristics of the previous Spring Festival Gala language programs? What attitude does the audience take towards the Spring Festival Gala language programs, and why? To meet audience's needs and position themselves suitably, what points of view should be taken into consideration by the Spring Festival Gala language programs producers?This paper is divided into two parts. Part one, do some empirical research on the Spring Festival Gala language programs. First, make some quantitative analyses for the Spring Festival Gala language programs. Use content analysis to study and verify such basic features of Spring Festival Gala language programs as themes, program number, duration, performers as well as the dialect used in areas. Then, do research on the attitude of audiences. This segment is in unstructured interview method, that is, depth interviews. Through interviews with content analysis, we can understand the changes in attitudes of the audience towards the Spring Festival Gala language programs. Finally, for the specific language programs, learning from a narrative point of view, using discourse analysis research, from the ideology, popular culture point of view, through the discourse analysis to gain the hidden ideology behind the discourses, deep-seated cultural factors as well as the functions and effects of discourses, I want to identify the ideology behind the spread of programming discourse rules and find the social function and basic orientation of the language programs. Part two, use communication theory to explain empirical findings. The study shows that using the theory can not reasonably be interpreted to explain the looking forward to and watching every year while watching and cursing every year phenomenon on the Spring Festival Gala language programs. On the contrary, under the particular context in the Spring Festival Gala language classes, this theory can re-establish a pattern. I summed up a new model diagram in a specific argument. Agenda-setting theory can explain the Spring Festival Gala language programs'positioning of construction of the ideological construct, while the pseudo-environment theory is the theoretical explanations for Spring Festival Gala language programs to pass information on popular culture and shape the image of mass culture.The study shows that Spring Festival Gala language programs get specific problems in the program theme, form, content and specifications in the existing basic definition. How to find their places, to solve the existing problems, that is part of the conclusion of this study. Combining the results of empirical studies and theoretical interpretation, we know that the basic orientation we are looking for is not unchangeable. Based on the audience, it requires a combination of the prevailing social environment, audience, media, technology, and many other comprehensive considerations, and with the constant innovation following the changes of the times, Spring Festival Gala language programs can find a reasonable positioning and maintain their vigor.