Analysis Of "Quotation" Phenomenon From A Communication Perspective

Quotation, as record or abstract of words, is one kind of literary style, one pattern of writing. Chinese ancient works, such as "the Analects of Confucius", "Altar Sutra", "Zhu Study Method" etc, are all famous classics in this style. However, "Quotation " in contemporary definition have a much wide range, including speeches of politicians and celebrities, classical lines, folk words, insights on life an, internet language, etc. Any words which can attract the common attention and interest of people, which can get people thinking, which spread to some extent, are called "Quotation". As the coming of Internet Age, innovating internet technology provides wide space for free speech, as well as changing the way of language generating and using. As a result, nowadays, "Quotation" also becomes a popular reporting method. There are many well known "Quotation" columns, such as "Voice", "the Analects", "He says She says"in mass media which including websites, books, magazines, newspapers, etc.With Lasswell's "5W" analytical method, this paper majorly looks at the generation of contemporary "Quotation" phenomenon from several aspects as follow: firstly, an overview of the history of "Quotation", analyzing its development from "the Analects of Confucius" to modern form. Secondly, a introduction of "Quotation's spread channels, describing its current situation in both traditional media and internet media. Thirdly, a look at the content of contemporary "Quotation", analyze its features on the basis of the last three years'Neweekly Quotations, then choose some other representative in contemporary Quotation for further research. Fourthly, a analysis of contemporary Quotation's communication subjects and objects also take Neweekly for example, digging its features. Fifthly, a summarize of contemporary Quotation's effects and a discussion of the reasons behind its popularity. Academic researches on this topic are relatively few. And this paper is expected to provide some reference for deeper study in this field, as well as to try to find a way for traditional media to break out of their bottleneck.