Views On The Communication Of Hot Topics Of Sina Microblog

Since August28,2009, Sina microblogg began to use after closed beta. itsrapid development as a new phenomenon, so far, it has already become ahousehold name. With the increase the number of Sina microblog user, peopleuse microblogging even more frequently, microblog has become indispensablethings in the most people every day. Hot topics in the Sina microblog are animportant factor in attracting the attention of the people.In this study, the five W communication mode as the basic theoreticalfoundation to explore why the hot topic of Sina microblog can communicate andcontinuou warming, and proceed from the positive and negative effects of Sinamicroblog hot topic, to find where the problem lies, and then from all aspects ofSina microblog hot topic to make reasonable suggestions. The causes that Sinamicroblog hot topic can communicate and continuous warming is the key in thisessay, the author from both the strong cultural needs of fans and Sinamicroblog of the propagation mechanism to analyze why the hot topic in theSina microblog can communicate and continue warming, in the process ofanalysis also reflects what topics can become the hot topic in the Sinamicroblog.In addition, in this thesis, on the positive and negative effects of Sina microblog hot topic is thoroughly discussed by the author, and author found themicroblog inject fresh vitality to people’s lives,but at the same time, there arestill some problems. Therefore, aiming at these problems, I put forward someconstructive suggestions, and hope that the audience can be a rational treat at hottopics in the Sina microblog.