Analysis And Design Of Automotive Products Market Research System

With the rapid development of the informational technology, management model of enterprise depends more and more on computer technology and related software resources. Market investigation is an important part of enterprises activity. The rapidity and validity of it directly affect sales status. So how to improve the quality of investigation needs to be studied. The project is a part of market analysis and sales management system that soon be used by marketing department of JAC Automobile Corporation. The function of it meets the demand and reality of corporation.The project is composed of market research reports management subsystem and questionnaire editing subsystem. The main function of market research reports management subsystem is automatic creation reports' word documents. It also provides additional functions like save, search, delete and so on. The chief function of questionnaire editing subsystem is giving a simple method to edit questionnaires. It can help users to edit questionnaires standardized and unified. The types of questionnaire include single choice, multiple choice, gap fill, essay question and so forth. It also provides a lot of settings in order to improve the validity of investigation.We use Delphi7.0 as the development tool and SQL Server 2000 as database. It invoked market analysis and sales management system through dynamic link. The project has good performance. It can provide user with precise reference information.