| SNS is a network media which can effectively embodies the characteristics of different media, completely different from traditional media. SNS is the abbreviation of Social Networking Services, and for Chinese it is social networking community. As to information exchange and sharing of SNS based, it plays an important role in information dissemination today. While SNS is spreading through the network, the characteristics of network technology also induces absolutely the difference between SNS and traditional communication. Its unpredictable content and direction of propagation, the unusual dissemination means is no longer what was yesterday impression in our minds. So, how to fully and correctly understand, also effectively apply the SNS in the field, and ultimately promote the development of news media, is the problem what the media sector must be addressed.The topic of my essay is a very popular website called"kai xin 001.com". The realm name of this website is www. Kaixin001.com. It is owed by Cheng Bing hao. This website is kind of SNS entertainment network community and innovative entertainment social networking sites. In the world of internet, the hyper growth"kai xin 001.com", representative of SNS, is increasingly influence cyber citizens'life, work and their mind. Moreover, it lets the common people becoming own the rights of speak which usually controlled by traditional media and elite classes. People find the way to explain their mind. More and more scholars start to pay attention on SNS because of its amazing development in limited period. In recent years, SNS is a pretty significant topic in communication science, in internet communication science, especially.This essay will depend on the communication science and surveying users of"kai xin 001.com"by questionnaires to quantitative analysis the case:"kai xin 001.com"website. The main topic of the questionnaires is about whether users can feel satisfaction and collect achievable opinions. Secondly, this essay will mainly explain the innovative entertainment SNS in China by status of"kai xin 001.com"and SNS and conjunctively using of classic theories of communication science, comparative analysis, document study and case study. Meanwhile, basis on the explaining of function and style of SNS, this essay will analysis the characteristics and influences on Journalism of SNS. Plus, some necessary problems about how to management and develop SNS efficiently will be pointed out in this essay.The first part is mainly used to introduce the origin where the SNS. SNS is theses first introduced in support of those theories, and then analyze it to quickly capture the reasons for the Internet world. Then from the analysis of the status quo of the development of SNS, SNS clear the market of entertainment distribution, the concept of entertainment brought SNS.The second part, the author will select the spread of a typical SNS entertainment phenomenon, and further analysis of the entertainment SNS "with Chinese characteristics," the spread of featuresThe third part of the communication process from the mass indispensable those who pass by, and information (content), and the dissemination of results of four areas of detailed analysis of the characteristics of SNS communication.In the fourth part, we take the development of kaixin001.com as an example, the main entertainment SNS to explore the development of the status of worry. Then elaborate on the findings of the development of entertainment-type SNS current situation and existing problems.On the topic of this study has some innovation, it can be said that is the first innovative researches of its kind entertainment of SNS. However, because of mine academic skills and research is limited, this study has some inevitable deficiencies or omissions. Inappropriate, Please pointed out the error. |
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