Analysis On The Current Entertainment Program Status And Trend

The current domestic variety entertainment environment, most broadcasters tend to win high ratings as a test program of the success or failure of the only basis. The author thinks, this kind of practice is too one-sided and utilitarian. However as the TV people, we have to face the ratings will directly influence the advertisers invest or not this fact. In simple terms, no TV no investment, no sufficient funds television will not work properly. Ratings did a show or even the entire television station economic benefits and of vital importance. Although the ratings were not everything, but it reflects the audience on television likes and dislikes are objective. Therefore, we should not only look ratings, but to survive, must pay attention to it. In order to effectively improve the ratings, the author to Tianjin television as the basis, using the Suo Furui technique on 2010 CCTV national TV and local channel entertainment program viewing condition to make the analysis, obtained a series of conclusions. For example: the public watching entertainment program on time ( 19-22 ), which is the entertainment main audience is which ( in young and middle-aged women ), and which period which age the cultural level of the audience look more like what type of entertainment program and so on conclusion, the channel arrangement programs provide important objective basis. Theoretically, these conclusions to improve program plays an important role. At the same time, the author thinks, as the TV people, first of all to the heart to firmly establish the socialist core values, clear their social responsibilities. In this way, the heart will have a ruler, only know what programs to contribute to society, dedicated to the audience. Secondly, we should firmly establish inside the socialist concept of honor and disgrace, clean life, work in earnest, so, we will not forget self-esteem, do not act recklessly and care for nobody in the audience and guests in love, will make every attempt to create vulgar stunt. On the " limit of entertainment that" we want to know the real limitations of is what? Encouragement is what? To know oneself future direction, will strive to learn, to explore, to innovate, to an elaborate, both thought, and knowledge; both healthy and upward, but also be good to hear or see program dedicated to the audience.