The Analyses Of The Survival Condition And Brand-built Of Mobile Pnone Newspaper At The 3G Generation

As the development of 3G technology and new media, mobile phone is regarded as the 5th media popular in people. Mobile phone became the most reliable media in people's eyes. People communicate, chat and watch video by mobile phone. Phone's contents satisfied users'demand with the promotion of phone's contents.Mobile phone newspaper was promoted as a new form to report news by phone. From 2004, the first mobile phone newspaper appended in China, its contents and forms developed rapidly. However, for 6-year development, the mobile phone newspaper's conception and forms didn't change quickly. It still keeps its old style in development.With the 3G generation coming, the development of multifunction of mobile phone will bring a big revolution of mobile phone newspaper. However, what the condition of the newspaper's development like is a question need we to think about. Can the simple survival form bring a big profit for mobile phone newspaper?With the theme, the author hope to find a new way to create the mobile phone newspaper with brand throng a series of analysis of the newspapers in a new era with the acknowledge of communication and advertisement subjects.The first chapter of this paper gives the background, meaning and searching methods of this thesis; the second chapter of this paper described the relative contents about mobile phone; the third part of this papers displays the current condition of mobile phone newspaper; the forth part of the paper classified the new opportunities of newspapers under the 3G generation; the last part of this paper gives some suggestions about the new living forms about the mobile phone newspapers.During the searching, the papers find some different new ways to improve mobile phone newspapers in 3G generation to create a new brand-system mobile phone newspaper market.