Study On Current Situation Of Mobile Phone Newspaper In The Era Of3G

Since July8,2004when the first mobile phone newspaper "China women’s news" launched, mobile phone newspaper has become the most popular mobile phone business with instant, quick and individually interactive character. In2009, with the release of the3G licenses, mobile phone newspaper received more mobile communications support and ushered in an important period of development. However, as the3G technology unceasing development, the demands and reading habits for subscribers is gradually changing, which has seriously impacted on news report through phone media. Can mobile phone newspaper not fully understand the new demands of the audiences, and efficiently combine it with new information technology, it would have been a kind of transition product, lose a large number of audience group, and then replaced by other media. Therefore, it is the time we must grasp the demands of audience and transmission characteristics and problems of mobile phone newspaper in the age of3G to guide the new period for mobile phone news dissemination with hopeful communication effect. For this perspective, this paper desire to offer reference for the development of mobile phone report.As a combination of traditional media and emerging mobile media, mobile phone newspaper have shown advantages of instant, quick integration of resources, and real-time interaction, which attract a large number of subscribers. With the development of3G technology, wireless networks and online reading is beginning to play an important role, and make mobile phone report present multimedia-oriented, strong interaction and viral information transmission characteristics, which provide the technical support for development, and also convert the original subscribers for the mobile phone reading habits and demand. This paper calls for mobile media’s attention to achieve the latest audience demand data for analyzing the present situation and future development of mobile phone newspaper.By questionnaire statistical method, this paper mainly viewed mobile phone users as investigation object, aims to study their use conditions and evaluation of mobile phone newspaper in3G era, based on which the characteristics of mobile phone report present in new period such as real-time accuracy, multimedia, strong interaction and viral transition are analyzed, and more objective evaluation for the mobile phone advantages and the existing defects are discussed, providing reference to the future research of mobile phone newspaper.After investigation and analysis of the data, this paper set about studying two aspects:use condition and the evaluation of the user in3G ages, and strive to get background for the needs of the audience and the requirements of the future development. At the same time, according to the changing demands of audience further points out that mobile phone report remains aspects of defects such as multimedia, interactive, personalized design, made the reference for the development of mobile phone report.From the conclusion above, based on the combination of emerging media as website, scatter media and micro-blog, the author tries to propose some suggestions for the trend of mobile phone newspaper, hoping to effectively solve the defects of information transmission though mobile phone.