Contemporary Newspaper Supplement Change And Its Development Trend

As a special characteristic of China's news industries, the history of the supplement has overed for a hundred years. Browsing the newspaper in this hundred years, we can see the main current of society development clearly from the news version, then can see the " vice-line" from the supplement. 1990's hereafter, along with the development of the market economy and the transform of the mediums, huge transform also took place in newspaper' supplement body under the big tide' push. The focus on this thesis is just this dynamic while whoop-de-do transform happened on the supplement.This text firstly makes two popular however self-cuntradictory standpoints as opening words--"the supplyment is downfalling"and "thesupplyment is expanding". Then analyzes these standpoints with realistic and historical angle. Get a conclusion:We should use comprehensive and cautious attitute to face the emergence of the supplyment structure, the newspaper' supplement is just the extension and complement of the news.The second chapter analyzes the reason of the supplement structure respectively in virtue of the theorie about society , audience , medium system interaction. Get a conclusion:Under the" dual squeeze" from the influence of society, audience and medium inner competition , the supplement completes " two-degree-release" on the function, ultimatelyforms the new structure of the contemporary supplement.The third chapter analyses the supplement category under the supplement system , the expansion of the supplement function and three kinds of relations of the supplement system inside. Get a conclusion:The contemporary supplement system is too important, different supplement type is characteristic, the supplement distributes is in accordance with the fixed position of the newspaper mutually, not all special issues belong to supplement.Chapter four exhibits some problems of contemporary supplement development inside, gives suggestion on the development foreground of the traditionary supplement and supplement systems. Get a conclusion: the traditionary supplement still contain quantum value, the supplement should handle a lot of relations then can go ahead along with age.