Contemporary Metropolis Supplement The Survival And Development Studies

This text takes the supplement of the contemporary newspapers as the main research object, in the changing background of the contemporary ecosystem environment factors, which mainly include social ecosystem, the cultural ecosystem and the medium industry after 1990's.According to inquiring into the change of the the supplement's ecosystem and the history regulation, this text analyzes the system composing, funciton, the representative topic and type, the existence of possibility and necessity, the developing countermeasures in the future etc. The full text is totally divided into 4:Chapter 1, from the brief review of the supplement's history, this text try to induce some regulations about the supplement's developing, and take it as a research preparation about the contemporary condition of the supplement.Chapter 2, analyses the reason of the supplement structure, style respectively in virtue of the theories about society,audience,medium system interaction,and how the above-mentioned factors make impact on the supplement.Chapter 3, carry on the research to the supplement's present condition, especially about the expanding function such as" news papers"," recreational papers" and" practical papers" in new period.It also respectively research on" the big cultural supplement" and" the serving supplement",analyzes their representative type and charac--teristics.Chapter 4, inquire into some problems of contemporary supplement and give some countermeasures on the development. The existence and tendency of the literature supplement and the tendency of advertisement on the service supplement is the two greatest bottlenecks. The special cultural power of the supplement, the demand of the newspaper competition and the arrival of the mature competition period will affirm the existence value of the supplement. The supplement should strengthen the plan, exaltation dynamic feeling, grow the brand value, absorb the network culture and strengthen the sense of vision factor. According to carrying on this reform, the supplement then can adapt to the contemporary environment.