Research On Documentary And National Image Building Of Natural Geography In China

The last century, China has experienced the evolution from traditional to modern,When the earth-shaking changes in China is experiencing, Western world has never stopped looking at this distant country. Since the reform and opening up, China rise rapidly, Attracted worldwide attention.In today’s globalized and diverse environment, China attaches great importance to the country’s image. Good image of the country not only to enhance our national self-confidence and cohesion, In international affairs, but also more influential voice. In the "global village" era, TV media as an important means of communication and cultural diplomacy, Increasingly contribute to national cultural exchanges, Meanwhile booming industry in recent years, the documentary as a representative of authenticity and Objectivity, become one of the important ways to shape the national image of China.Therefore, this article starts from the cultural products——Documentary, Natural geography documentaries as the research point, Specific research is the natural geography documentary shot by the Chinese or Chinese and foreign cooperation,froml958-2014. It describes the relationship between natural geography documentaries and national image from Three aspects feasibility, necessity, urgency, etc. According to three dimensions:Topic Selection, narrative mode, communication channels, These documentaries are divided into three periods analyzed at different stages, how to shape the national image and create what a kind of national image. In these three time periods:1,1958-1979, Nascent confidence stage, Shaped high-spirited Endeavour "new China" image;2,1980-1999, Grand narrative period, By praise the Yangtze River, Yellow River, the Great Wall and other grand landscape, Created "grand China" image.3,2000-2014, Pluralistic coexistence period, The concept of ecological civilization into the documentary creation, Created "eco-China"image. Meanwhile summarized the lack of natural geography class documentaries on this basis:l, The overall number is small, there are still many rich geographical resources to be tapped.2, Premature internationalization narrative pattern, the story of the narrative techniques need to be improved.3, Low degree of market, awareness of the development of derivatives is weak.4,Less broadcast channels, Insufficient influence spread. It limits the spread of national image.This paper recommended to take the following measures to improve:l, Strengthen the creation consciousness of the natural geography documentary creator, multi-angle to the topic, wide selection of material, to increase the market share of the natural geography documentary. But to do audience research and Market research before selecting topic, Concluded the right position according to the needs of the audience, also to integrate the values of the time, Such work will be more focused, striving to create a responsible and proactive national image.2. Strengthening the story of narrative methods, to attract more domestic and foreign viewers, and maximize the dissemination of results.3.Actively build local natural geography documentary brand, to create a unique, innovative products documentary, more quality work, to promote the documentary to international markets. On this basis, accelerate the process of marketization, Promote cross-sectoral and cross-sectoral development of documentary industry. Not only focus on the development of books, audio-visual products, also can be combined with the tourism industry, Obtain capture support, Dig out more themes, this also promote local tourist attractions.Promote the development of local tourism industry. Let audiences put the documentary image of China into the immediate reality in the vital tourism.4,To construct three-dimensional external communication network, to combine traditional media and new media,and aslo participate in domestic and international documentary film festival,exhibitions, Actively promote the cooperation between China and foreign productions,Spread through various channels to expand the scope of the documentary,In order to achieve the goal to create and disseminate national image.Currently, Still less theoretical research on Natural geography documentary shaping national image, Somewhat lagging, Worthy of discussion and further research is still a lot of points. Hoping this paper provides a new perspective and the perspective of a certain reference value for this type of research.